Scottsdale has initiated a study aimed at ensuring auto dealerships are located in areas that will maximize their sales, and, in turn, sales-tax revenue for the city. The study also is looking at the feasibility of a luxury auto dealer locating a boutique in the downtown area, such as a storefront showroom on the ground floor of a future development. This is the first time the city has conducted such a study, said Jim Mullin, the city's economic vitality director.
The city's Economic Vitality Department will oversee the study, which will examine auto sales by ZIP code and brand and project growth over the next 10 years, Mullin said. The findings will be shared with dealers to help maximize their sales, he said. Mullin said the goal is to have the study completed during the second quarter of this year.
"This study will allow us to understand the potential of each manufacturer that's represented in the city, but most importantly to recruit manufacturers to the city," he said. For the first seven months of fiscal 2010-11, the city collected $8 million in automotive sales-tax revenue, up from $7.8 million for the same period in 2009-10, but down from $9.87 million for the same period in 2008-09.
Automotive sales-tax revenue also is derived from motorcycle and boat sales, parts, accessories and auto repairs. The city has two primary automotive areas, the southern Scottsdale trade area and the northern Scottsdale trade area, Mullin said. "We are trying to assess demand for both of those," he said. "We're going to be able to help our dealers in Scottsdale learn where they should be located in the city versus where they are located now. So there may be a dealer that's located on an arterial that the consumer doesn't normally think of (for auto shopping), and if by locating to a Frank Lloyd Wright Boulevard or another street, we will be able to show the increase in sales and then the dealer can decide if they want to relocate."
Land and construction costs are down, so that could make it easier for dealers to relocate to another part of the city, Mullin said. Also, if a luxury dealer wants to locate in Scottsdale, the study can be used to validate what will be the best location, he said. Because of tax-revenue decreases, the city's proposed budget for next fiscal year reduces spending by $16 million from the current year.
"It's been a very tough economy and we're just looking everywhere for our tax sources, and typically car dealers make up anywhere from 20 percent to 30 percent of sales taxes in any city," Mullin said. The most dominant presence for auto dealers in Scottsdale is along Frank Lloyd Wright Boulevard, west of the Loop 101, and then along Hayden Road in the Scottsdale Airpark, said Knox Ramsey, president of the Valley Auto Dealers Association, which represents Maricopa County's 140 auto dealers.
"When you look at the automotive business, you want to put dealers in the path of consumers, and when the (Pima Freeway) opened, traffic patterns changed," he said. "To a degree that's what happened on McDowell Road. But nonetheless, there's still very viable businesses with great customer bases on McDowell." City officials have been exploring options that would assist McDowell Road auto dealers wanting to relocate to land on the Salt River Pima-Maricopa Indian Community, which is closer to the freeway, in a partnership that still would allow the city to benefit from sales-tax revenue.
The second part of the city's study involves examining the possibility of luxury auto dealers locating in the downtown area as part of future development, he said. "When you start combining downtown and the gravitational pull that Scottsdale Fashion Square has, it makes a lot of sense to locate some of the brands in downtown because of all of the activity," Mullin said. In the future, downtown could feature an auto boutique, or a showroom on the first floor of a multi-level building, Mullin said. "The overarching goal is to have the most productive car dealers in the Valley in Scottsdale," he said.